The Impact of Trust and Collaboration Pattern on Farmers' Learning Willingness and Enterprises' Knowledge Transfer Intension: Evidence of China

The purpose of this paper is to explore the impact of trust and collaboration pattern on the learning willingness of the farmers and the enterprises’ knowledge transfer intension. The survey and literature research methodology are employed. 176 valid questionnaires were collected and OLS regression analysis is applied to answer whether trust and collaboration pattern have an impact on the learning willingness of the farmers and the enterprises’ knowledge transfer intension. The results indicate that the trust between the farmers and enterprise affects the learning willingness of the farmers and the enterprises’ knowledge transfer intension positively. The collaboration pattern affects the enterprises’ knowledge transfer intension significantly. The tighter the cooperation between the farmers and enterprise, the stronger the enterprises’ knowledge transfers intension is. The farmers’ learning willingness has no significant difference under different collaboration patterns.